Gertie’s Nose Knows … Glitz & Glamour!
Gertie Gear™ Pet Air Beds — Dressed to the “K”-nines in HollyWOOF Gift Bags

Chosen for its sustainable qualities and company practices, Gertie Gear pet airbeds were first introduced to tinsel town in Distinctive Assets’ Earthday in Hollywood 2009 gift bags presented to Hollywood’s most eco-conscious celebrities. As an encore performance, the “Best Supporting Pet Bed” company is honored to participate in the HollyWOOF event this August, by presenting vouchers to twenty-five celebrity dog lovers which can be redeemed for specially made airbeds and slipcovers as chosen by each person (pet) on the “doggie A-list.”

The airbeds have already made quite an impression with the dog show obedience/confirmation and agility communities. Trainers, breeders and owners are drawn to the bed for its durability, portability and orthopedic benefits the airbeds provide to their aging four-legged champions.

Julie King, designer of the innovative airbed system and owner/marketeer of the brand, created the bed for her own aging beagle, “Gertie.” A veteran creative professional in Detroit’s advertising community, the designer launched the Gertie Gear brand in conjunction with her award winning creative services agency early in 2008. “As a child of an engineer, I’m always formulating ways to make things more efficient and effective, while maximizing value and resources. As a designer, it’s equally important for products to have a pleasing aesthetic that adds to and works with a home’s décor and owner’s personal style. Pets are part of the family and pet beds can be a sizeable element of a room, so they deserve the same consideration as a chair or any other piece of furniture,” says King.

Vet recommended for orthopedic benefits, Gertie Gear airbeds come in three sizes and last several times longer than foam/stuffing beds that compress/decompose with regular use and washing. The claw/nail proof canvas inner cover protects the inflatable and creates a natural, supportive nest when the pet lies in the center. Slipcovers are made using apparel fabrics, industrial quality thread and elastic for durability and seams are surged to prevent fraying and create a professional finished look. Both the canvas and slipcovers are machine-washable and hand-crafted in Michigan by American workers.

For more information and link to online store, please visit www.GertieGear.com and/or become a “Gertie Gear” fan on Facebook.

[The HollyWOOF A-list: Tori Spelling, Alicia Silverstone, Miley Cyrus, Ricky Martin, Jai Rodriguez, Charlize Theron, Paris Hilton, Drew Barrymore, Mickey Rourke, Hayden Panettiere, Martha Stewart, Rachael Ray, Oprah Winfrey, Kathy Griffin, Katherine Heigl, Rachel Bilson, Amanda Bynes, Denise Richards, Mischa Barton, Nicole Richie, Fergie, Ellen DeGeneres, Glenn Close, Hilary Duff, Jessica Biel/Justin Timberlake]

CONTACTS:
Julie King • P: 734.326.1569 • E: jking@gertiegear.com